MY EXPO 2023Exhibition of Cultural and Creative SectorThe main criteria of the new brand called MEYAR (meaning ‘criterion, norm’) are fascinating art, bright ideas and distinctive taste. The first collection of six pieces of furniture adapting works of contemporary art to the public and private interiors was created with the intention of delivering, promoting and endearing them even to those potential customers who are nor wealthy collectors or regular gallery visitors.
A special design adaptation was made based on the creative works of Azerbaijani artists and photographers aged from under 30 to over 70 years old. Fragments from a number of paintings by Eldar Gurbanov were mounted in the form of a meta-collage, 100 frames from the computer video work "Poetry of the Universe" by Shalala Salamzade were constructed as a mosaic panel, three of Nargiz Asgerova's photos taken with an electron microscope were selected for a triptych composition, three ‘planets’ from the Nova III series by Emin Mathers are arranged in a row, the pattern element drawn by Chinigiz Babayev for an upcoming issue of his famous conceptual carpets is placed on a simple wooden surface as if it were an inlay made of wood, meanwhile Irina Eldarova's colourful shades of the sea landscape with oil drilling stations are given in monochrome gray to make 'industrial' atmosphere strengthened even more.
The art+design objects included in MEYAR's first collection bear the names of the authors to whom the images on them belong, as this work of art is not intended for mass circulation. Each model will be produced in a limited number of 10 copies and each copy will be accompanied by a special certificate of authenticity signed by the author, so this is not a simple piece of furniture, but a valuable copy of a work of art/design. Link:
IG